When I visit a gallery I always ask to see the “Backroom” storage area where they keep older inventory and works waiting to be shipped out. I find this “display” area quite inviting with its casual nature and random order. Often galleries will have several smaller storage areas throughout their space as well that are accessible by simply asking.
I know I’m not the only one that enjoys the “backroom” experience, we get asked all the time to see ours, and we have several here at SHY RABBIT Contemporary Arts. The interesting thing about this “inside” viewing of the backroom is that it often results in sales. Sales of work, as a matter of fact, that was just removed from the gallery. Even though a piece has been on display, it will be purchased by someone who walked by the piece when part of a larger show…interesting I think.
Might a gallery completely designed as a “backroom” be the secret?
The image above is one of our storage area that also serves as our shipping dept.